Dodge will stop offering its Journey in Europe, choosing instead to market the vehicle as the Fiat Freemont on this side of the Atlantic.
Such a move comes as no surprise. Indeed, when Fiat Group Automobile unveiled its 2010-2014 Business Plan earlier this year, it was made clear that for Dodge ‘outside of the US, only models consistent with the strong American image of the brand, such as the Challenger, Charger and Viper, will be distributed. In addition, some products will be gradually integrated with the Fiat brand in Europe…’
The good news for potential Freemont customers is that Dodge gave the Journey an extensive overhaul for the 2011 model year. Changes included retuning the suspension for improved ride and handling, recalibrating the steering for more feel and increasing the soundproofing for more refinement.
Interior quality - arguably a factor that has prevented recent Chrysler Group products from performing better in Europe - received attention too, and Dodge is now claiming ‘world-class levels of craftsmanship and comfort’ for the Journey. If true, that should help the Freemont succeed in an extremely competitive market sector.
North American buyers can currently specify either a 173 bhp (129 kW / 175 PS) 2.4 litre I4 or 283 bhp (211 kW / 286 PS) 3.6 litre V6 Pentastar engine for their Journey, both of which are petrol-powered. It’s unclear whether these will also make it into the Freemont, but a 168 bhp (125 kW / 170 PS) 2.0 litre diesel engine from Fiat is a certainty. To help extend the Freemont’s appeal, expect all-wheel drive to be offered as an option, as it is for the Journey.
The Freemont, which will be built alongside the Dodge Journey in Toluca, Mexico, replaces the ancient and slow-selling Ulysse MPV. Originally introduced back in 2002, the Ulysse shares its underpinnings with the Lancia Phedra, Citroën C8 and Peugeot 807.
Sales of the Fiat Freemont are due to begin in June 2011, following a debut at next March’s Geneva International Motorshow.
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